A new pet hate.

12-01-2009


I mentioned this one to H only this morning. It has been bugging me for a while now and I would really love to know what started this new found oddity that seems to be sweeping the airwaves.

Pronounce this word: safety.

I don't know about anybody else, but I have noticed a few radio ads lately pronouncing it in a strange way compared to how the word has been said the last twenty six years of my life.

It will be hard to get the point across in writing but I am going to try. For some reason all the safe driving ads are the prime culprit. At the end the voice over guy says "This has been a message from the Road Safe-ety Authority".

Safe-ety! Since fucking when do you drag out the "e" in safety.

You don't say safe-e, you say safe. Safe! You add a "ty" to the end of that word it doesn't add in another "e" so the word is just "safety" not fucking "safe-ety".

If I find out who the hell started this I might just beat them to death with a dictionary and a set of English Linguphone.

Just to hammer home the point, here is a sound clip where a woman pronounces the word. The play button is near the top of the page.

People of the Irish Airwaves, pay attention and stop fucking being stupid.

This rant was brought to you by the Society for keeping the plural of "Fish" "Fish".

Blue_jester