Sold Out

10-08-2015

Meant to post this yesterday but sure then I mean to post more regular as it is and that never works out.

So, Sunday was the final day of Dublin Comic Con 2015 and I didn't exactly have a lot of stock to get rid of. This made for a hilarious but interesting day on my part.

I rocked in slightly later than the day before and actual bet my stall buddy to our spot. Mr. Larsen had decided that the pair of us where no longer worth sitting near and had shifted desk over to a much better spot. To be fair who could blame him, all myself and the stall buddy did the day before was joke around. Anyway as I set up I found an extra copy of "The Impossible Vicitm".

Score.

Seven books just suddenly became eight. Now I had more to work with. Except not really. The day started off a little different to Saturday. Maybe it was because as I arrived the doors where open for the general public, whereas on Saturday I had shown up for the VIP ticket holders. Anyway straight away I had some customers come fishing around. They bought the pair of books and carried on their merry way very happy with the purchase. So far, so good. Not long after a group of friends, I'd say in their mid-twenties, walked past the desk. One of them came over, had a chat with me about the books, read the first chapter of each, then bought both. Straight away his buddy and girlfriend came over. I didn't even have to try the sales pitch with the friend, he just took both and was on his way. However the girlfriend made me hit my stock speed bump.

She also wanted both books.

Disaster.

Here I had a sure fire sale, but only half of the merch that was being asked and no real way to fix it. That is until I brought out the business cards.

See coming up to the con myself and the lady friend had thought up of little gimmicks that might work at the stall. One of them was printing business cards for Filthy Henry but instead of a logo stick on a QR code that linked to the books. It worked a treat. People that didn't have cash, or had cash but would have liked it on Kindle instead, took the cards and went on their way. So I stuck a card into the book, explained situation to the lovely girl, and boom: sale.

Eventually, at around three in the afternoon, I got down to my final copy. A few jokey signs that suggested the purchase would come with a free hug secured the sale and I was done for the weekend.

Which brings us to more lessons learned from the con.

Smile

The curse of the male members of my family is that our neutral facial expression, as in default no muscles doing anything mode, is one which suggests "Piss off" would be better than "Approach for chit chat". This bit me over the weekend as I sat at the table and checked out some of the impressive costumes that were on show. A lady came over, didn't buy anything mind you, and just said "You don't look like you want to be here.". This led to me making a conscience effort all weekend to try and at least be smirking at the table.

My face actually hurt afterwards.

Merch

While obviously the lesson about stock is a big one, the other is that I need to have more things to sell. T-shirts were one suggested item, but they cost a pretty penny to get made up. However another suggestion was prints of the cover art. This can be done, at very little real cost, but people will buy them hand over fist even if they don't get the book at all. So next year that will be one thing I bring along, maybe even some bookmarks with Filthy Henry artwork on them.

Better cards

The business cards where a great idea, but they lacked a few details. Namely that I have a facebook page for Filthy Henry and that one code was Kindle and the other was paperback. The cards are getting redesigned and will be back again next time.

Funny Signs

Over the weekend you get a strange sense of having said the same words before. This is because you have said them before. Many times, in fact. One thing that I had done prior to the con was print up a few signs that explained who I was, what the series of books was about and what the deal at the table was. This helped out a lot as casual passers didn't have to come up to me and ask questions. They could decide at a glance. Which also cut down on the amount of interaction I had to do with people. Those who approached had decided themselves that they wanted more info on the book.

Next time I will be doing the same. The signs had some comedy on them as well, a fact that people mentioned liking when we started to chat, but it didn't have a lot of info on each book. Next year I will have pop up stands that explain things better.

Which brings me to...

Pop up stand

The lady friend is a dab had at public relations and mentioned that I should get a pop up stand for the stall. As they cost a few pennies and I wasn't sure if I was doing another con after this I decided to pass.

Big mistake.

Nearly all the self published comics had them and they are eye-catchers. Next year I will have one as well.

Which means that, in summary, next year I should probably start planning for :).

Blue_jester




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